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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1308 |
Essay's paper body
Moreover, marketing and distribution skills as well as expertise can be very helpful in this type of pricing game.
As historical leader in an information category, the best ways to behave in order to protect your status, although there is a threat for your product to be commoditized, are “not being greedy†and “playing toughâ€...
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The first way means you should sacrifice some of your short-term margin by dropping prices to make your market less attractive to people who would like to enter it. You have to set your prices as high as you can without encouraging others to invest to enter your market. That is called putting barriers to entrance...
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