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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1263 |
Essay's paper body
Because Apple offers “innovative integrated digital lifestyle solutions†and is the only company in the personal computer industry that completely controls the designs and development of its products, the company is often identified by consumers as a company at the leading edge of technology (Apple Computer, Inc...
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Overview, 2008, p. 21). By creating this reputation, Apple was able to establish itself as the preferred brand by many consumers. Apple is holding the position of the market leader in a market of monopolistic competition, which makes the iPod more inelastic, as few people would switch to another producer in the event of a price increase...
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