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Topic: |
Business
|
Number of pages / Number of words: |
4 / 1074 |
Essay's paper body
The price reference price might be formed by nothing current, remembering past prices, or assessing the buying situation. Sellers can influence or use these consumersâ reference prices when setting price. For example, a company could display its product next to more expensive ones in order to imply that it belongs in the same class...
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Department stores often sell womenâs clothing in separate department differentiated by price : clothing found in the more expensive department in assumed to be of better quality .
Promotional pricing
With promotional pricing, companies will temporarily price their products below list price and sometimes even below cost to create buying excitement and urgency...
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General points of the essay
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