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| Topic: |
Business
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| Number of pages / Number of words: |
12 / 3169 |
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Management and the public relations team must proactively meet these objectives to be successful in their campaign and move of Riordan Manufacturing (Williams 2005).
Riordan’s Publics
In any organization there are both internal and external publics. “Internal publics consist of actors and stakeholders within the organization: supervisors, clerks, managers, stockholders, executives, and boards of directors...
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The internal publics are easy to identify because they lie within the company itself but the external publics are more difficult to identify. External publics are “the people and groups outside of an organization's sphere that affect, or are affected by, what that organization does.†(Searchyourlove, 2006, ¶4)...
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