Buy custom Positioning Strategy for Starbucks in the Netherlands
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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1550 |
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Coffee indeed is a staple item in the country. Tea still may be the beverage of choice at breakfast, but coffee is making inroads early in the morning. Coffee in mid-morning is a given and part of a Dutch tradition. Going for coffee and enjoying a pastry at a cafe restaurant also remains very popular, often as a well-deserved break from shopping or as a purely social event...
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Ordering coffee with a meal, such as at dinner time still is not part of Dutch ways, although having coffee after a meal is very common. The Dutch may rank fifth on the list of highest per capita coffee consumption in the world, but unlike Americans like coffee on-the-go, they drink it at home.
? OVERLOOK OF NETHERLANDS’ COFFEE MARKET
There is increased enthusiasm for coffee in the Netherlands, which can for the most part be attributed to the new way of making coffee...
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