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Topic: Business
Number of pages / Number of words: 2 / 535
Essay's paper body

These movies are the only source of entertainment for them.

Display of unsuitable posters outside the cinema gives a clear message that BAMBINO is not for families. It attracts blue collared men regardless of marital status, looking for the content displayed outside the cinema.

It is projected as a male-oriented cinema where adult contemporary explicit movies are screened...


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This is the image they want to present because they know that there are no decent Lollywood movies which can be shown to the families. Thus, they purchase sub-standard movies at cheap prices, which cater to their target market and thus, charge extremely low on their tickets. This way, Bambino has positioned itself as the cinema that satisfies the desire of the desperate, at very cheap fares...


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