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| Topic: |
Business
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| Number of pages / Number of words: |
11 / 2959 |
Essay's paper body
Czech Republic is the first Beer drinker in Europe, it is strongly in the local Tradition, and Czech beer is globally known. (http://www.centreurope.org/tchequie/cdromtch/1.4/habitudes-alimentaires-republique-tcheque.htm )
Beer is also widely consumed in the United Sates.
II/The Industry
1) The industry
In this case, we consider the problem of the biggest brewer and larger player in the US market: AB or Anheuser Besuch...
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In the following list, we are going to see what are the strengths and weaknesses of the competitors in the beer industry:
STRENGHTS WEAKNESSES
- Heineken: a German beer, active internationally, sold in 160 countries
- Carlsberg: sold in 140 countries, 80% of its sales are made outside of the domestic market (Denmark)
- Guinness: a global successful presence
- Budweiser is only sold in 80 countries and is consider as a relative newcomer - Even though, Budweiser dominates, she is larger than its competitors
- Budweiser is winning the rights to sell in other countries like Spain, Sweden, Finland and under the Bud name in Norway >> A more and more expanding firm
- The Czech privatization process
We must underlined that all the elements considered as weaknesses for the competitors are in fact some of the strengths of Budweiser to enter the market and, conversely, the strengths of competitors are weaknesses or even sometimes threats for Budweiser (more information about that in the third part: ?§The company??)...
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General points of the essay
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