Buy custom Positioning a Brand in the Marketplace
Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
16 / 4475 |
Essay's paper body
But brands and brand loyalty go far beyond meeting the basic promise-and this is
where emotion enters the picture. Does the brand fully understand its target markets' needs-that I
am a busy person and need prompt attention from the telephone company or the on-line service
I'm using, that I need to feel smart or hip or competitive? Does the brand speak to me in a way
that fulfills my individual needs, thereby bonding my relationship with it? The second way is
through the various communications drivers, such as advertising, public relations, name, logo,
retail environment and packaging, that companies use to shape our perceptions about the brand...
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At the end of the day, direct
experience combined with the sum of all these communications drivers will create an impression in
the minds of key stakeholders, including customers, employees and the investment community.
Critical to any brand's success is its ability to make all the various factors align-to "make sense"
when subconsciously associated and brought together to form the big picture of the brand...
Essay fragment
General points of the essay
A CASE FOR BRAND LOYALTY
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