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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 932 |
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This force is used to look to see how easy it would be for one to enter the industry and to evaluate any barriers that might exist. For example, when the pharmaceutical companies come up with a new drug they usually get a patent when the drug is approved by the FDA to stop others from making a generic form of the drug...
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A patent is good for the company but is not so good for the consumer; however, a patent is issued to help the drug company recoup the cost of research and development of the drug.
Rivalry among existing competitors is a way of looking to see if there is already too much competition. This form of evaluation is really a way of finding out which company is the strongest or is they of the same value...
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