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            | Topic: | Business | 
        
            | Number of pages / Number of words: | 7 / 1953 | 
                
    
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These are typically
? Economies of scale (minimum size requirements for profitable operations),
? High initial investments and fixed costs,
? Cost advantages of existing players due to experience curve effects of operation with fully depreciated assets,
? Brand loyalty of customers
? Protected intellectual property like patents, licenses etc,
? Scarcity of important resources, e...
        
        
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? Access to raw materials is controlled by existing players,
? Distribution channels are controlled by existing players,
? Existing players have close customer relations, e.g. from long-term service contracts,
Threat of Substitutes
A threat from substitutes exists if there are alternative products with lower prices of better performance parameters for the same purpose...
        
        
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                                    Airtel-Winning Customers Through Loyalty Program"
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