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Topic: Business
Number of pages / Number of words: 3 / 705
Essay's paper body

The ability of customers to put the firm under pressure and it also affects the customer's sensitivity to price changes.

buyer concentration to firm concentration ratio

bargaining leverage

buyer volume

buyer switching costs relative to firm switching costs

buyer information availability

ability to backward integrate

availability of existing substitute products

buyer price sensitivity

price of total purchase

RFM Analysis

The bargaining power of suppliers

Also described as market of inputs...


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The ability of customers to put the firm under pressure and it also affects the customer's sensitivity to price changes.

buyer concentration to firm concentration ratio

bargaining leverage

buyer volume

buyer switching costs relative to firm switching costs

buyer information availability

ability to backward integrate

availability of existing substitute products

buyer price sensitivity

price of total purchase

RFM Analysis

The bargaining power of suppliers

Also described as market of inputs...


Essay fragment

General points of the essay

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