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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 600 |
Essay's paper body
Of the three leading market segments identified above, only record labels have the resources (i.e. the song offerings and marketing capabilities) to uncover the true potential of HSS. A niche marketing campaign is the most appropriate to apply here given the absence of a direct competitor and that the target market is appropriately sized and leveraged to offer the best return on investment...
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the song offerings and marketing capabilities) to uncover the true potential of HSS. A niche marketing campaign is the most appropriate to apply here given the absence of a direct competitor and that the target market is appropriately sized and leveraged to offer the best return on investment. Furthermore, there is future growth potential in adjacent target markets, such as music producers an unsigned vocal talent...
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