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| Topic: |
Business
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| Number of pages / Number of words: |
18 / 4900 |
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The trend of the market, as specified by Price Water House Coopers (2006), is towards premium chocolate and brands due to a shift in consumer preferences, because of the real income growth.
Also, the pasties segment of the market seems to be an attractive one for the company because, as Investorium (2004) states, “cookies, cakes and waffles take up c...
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75% by volume†(p.2). Pionir produces five types of cakes, cookies and biscuits including the well known brands “Honey Hearts†and “Choco O La Laâ€.
The sugar candy sector is estimated to be the smallest one, comprising functional sugar candies, traditional sugar candies and chewing candies; this market being dominated by multinational companies (Investorium, 2004)...
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