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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1335 |
Essay's paper body
Using the concept of hierarchical clustering based on substitution-in-use, the influence of three categories of situational influence were used to modify the original choice-market mix relationship at every clustering stage. Changes in the importance of the individual components of the product-service mix served as the basis of the link-up among competing fast-food restaurants...
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In fact, the country's biggest beer company, San Miguel Corporation (SMC), ranked number nine in the Philippine's Top Corporations of 1999 with a total sale of $766 million. SMC sold a total of 327.6 million bottles of beer in 1998. Liquor companies are partly owned by transnational corporations or wealthy Fil-Chinese industrialists whose businesses have been established since the Spanish colonization period in the eighteenth century...
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