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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1663 |
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The company culture lends a hand to the fact that top management's teamwork style has spread throughout the organization. Mark Parker & Charlie Denson who are part of Nike's senior management team were promoted in order to move the company into different directions. As Denson has a background in sales and Parker comes from advertising...
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The plan is to broaden its reach to connect with all people, not just the hardcore athletes. The company is expanding it's clothing line and gaining more international ground by manufacturing soccer products. Nike is growing to be a truly global company.
Within their 2004 annual report Denson & Parker were asked how he simplifies a business like Nike Denson's reply was, "We need to focus on knowing who our consumer is, who we're competing against, and who we are...
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General points of the essay
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