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| Topic: |
Business
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| Number of pages / Number of words: |
15 / 3963 |
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Pfizer “is aggressively pursuing partnerships with small developers†(Martino, 2007, para. 1), “…with the hope that their innovative drugs may someday make it into Pfizer’s pipeline†(Martino, 2007, para. 3). Although the entrance of new companies sparks increased competition, established firms face the most serious competition from other established firms, not only in terms of new drug development but also in the generic drug market...
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Every major pharmaceutical firm is facing significant revenue losses due to patent expirations. Not only has this created significant competition in the generic drug market from mid-sized generic-producing corporations, but it has also prompted established pharmaceutical firms to enter the market (U...
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