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Cocoa Berry is focused primarily on the Quebec market currently. It provides a lesser quality product at a lower cost than Peter’s. It is recognized that Cocoa Berry uses direct advertising and supports training. Cocoa Berry’s competitive advantage is that it, provides good value for the money, and like Callebaut it benefits from the European “myth”, even though at times it combines its product with that of Neilson...

Cocoa Berry’s competitive advantage is that it, provides good value for the money, and like Callebaut it benefits from the European “myth”, even though at times it combines its product with that of Neilson. Cocoa Barry faces the challenges of primarily being recognized only in the Quebec market, and it produces a lower quality product than Peter’s...

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