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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 533 |
Essay's paper body
Apple Inc. products are mostly targeted from medium to upper-class people. The spending levels and the import/export ratios can be analyzed to get a rough picture about the potential competitors and the demand for Apple’s products.
Social Factor
Demographic trends, lifestyle, leisure activity, occupations, earning capacity, living standards and attitude towards work is some of the social factors Apple might examine...
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Demographic trend includes date such as age, gender, family size etc, which determines the population structure and where the population is shifting towards. For example, a country with a higher working age group could be a potential market since Apple’s products are more fashion and cost oriented...
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