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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1450 |
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Purchasers liked the new logo design and the majority believed that the packaging had improved and the taste remained the same. For those who believed that both the taste and packaging were different, the majority enjoyed the "new" taste.
PRE-LAUNCH CONCERNS
Using the successful Bahrain test as an impetus for a global roll-out, PCI planned for execution in other markets...
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But, while Pepsi Blue promised the brand re-invigoration and more appropriate positioning it needed among its core consumer base, the project also brought concerns with it.
Chief among them was that Bahrain could be an anomaly: because the brand was already dominant in this market, purchasers would be more open to a new look and it wouldn't affect their buying habits...
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