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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 945 |
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Unilever is not much into competition with PepsiCo's Frito Lays. Unilever is much more operating in the healthy snack category with the name of Slim Fast, which are primarily targeting the market of health conscious consumers. However, Rold Gold Pretzel from Pepsi Co has some threat from Slim-Fast Pretzel Snacks but only in European markets since this product from Unilever is only marketed to European countries...
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These two giants already have strong presence in the market and P&G already having a top brand Pringles in its portfolio can be a source to cut throat competition to PepsiCo.
If we give a look at Coca-Cola brand sheet (Coca-Cola company website: http://www.thecoca-colacompany.com/brands/brandlist.html) we see that Coca cola is almost non-existing in any other food product category than beverages which can be the main reason why Coca cola is at number 5th in the top brands in F&B industry behind Unilever...
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