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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 637 |
Essay's paper body
They have created a value proposition that has given their target market a reason to use them (Kottler et al., 2003 p. 308). The level of service they offer is high with an excellent response time to customer queries whether by email or telephone. The response time on average for the 20,000 plus emails they receive per month is four hours which is outstanding...
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308). The level of service they offer is high with an excellent response time to customer queries whether by email or telephone. The response time on average for the 20,000 plus emails they receive per month is four hours which is outstanding. Also offered through their website is the ability to request a telephone call or to have a live-chat with a bank representative any time during the banks eleven hour operating day (Kottler et al...
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