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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1193 |
Essay's paper body
Additionally, consumers who have benefited from these programs may feel betrayed by PQS and thus take their motor oil business elsewhere. Since PQS's major promotional goals focus on customer relationship management, discontinuing its only activities that attempt to achieve this would be counterintuitive...
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Without the full commitment of the sales force to push the programs, the activities would surely continue to under-perform. Furthermore, paying the sales force a monetary incentive for their attention to the programs could prove to be costly to PQS. At $0.05 per roadside card and $0.10 per engine warranty registered in addition to the QMS fees, this ongoing cost incurred could total $390, 615 versus the one time cost of $100, 000 required to develop the One-to-One program...
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