Buy custom Penguin Books: Introduction To Modern Business
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1326 |
Essay's paper body
Penguin UK
had produced a strong programme including some major best sellers and agreed to
a joint venture with the BBC for mass market paperbacks and film deals with two
major Hollywood studios.
During 1993, Penguin accelerated its media involvement by publishing
world-wide "The Viking Opera Guide" as a book and CD Rom...
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First came promotions for
individual authors and titles, in 1994 publishers took one step further by
promoting the whole brand.
This move showed the change of publishers fighting for market share.
"During the recession they increased margins by cutting costs, now they are
desperate to build turnover," said P...
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