Buy custom P&G Japan: SK-II Globalization
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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 793 |
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Penetrating (or even scratching) this market could prove an insurmountable and expensive task, especially starting from nil brand awareness. Consumers in this market have many brands of which they are loyal, in addition to proven
brand names that launch brand extensions; not only would P&G have to spend significant amounts of resources towards raising awareness, its current distribution option is to enter via department store or pharmacy (not aligned with SK-II?¦s positioning)...
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Further, with fierce competition, P&G?¦s primary outlet in France would be to reach the French consumers through Perfumeries; however, finding shelf space in these retail stores is nearly impossible. Tapping the European market could prove difficult and costly.
Further Penetrate the Japanese Market: Currently, Japan remains SK-II?¦s most attractive and proven market for this product-line...
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General points of the essay
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