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Business
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| Number of pages / Number of words: |
2 / 474 |
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This would also be an opportunity for P&G to have more product depth by introducing a product considered "high-end" in the beauty care segment.
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2. Does SK-II have the potential to become a global brand within P&G's worldwide operations? Why or why not?
3. Which of the three market options should Paolo DeCesare recommend to the GLT? What benefits do you expect to gain? What risks do you see?
4. How should he implement your recommended option? What are the implications for P&G's new post-O2005 organization? What support and/or resistance do you expect? How will you manage it?
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