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KFF has already budgeted for studies that will help the marketing team better understand how the market will react to the addition of a catering service (Kerin et al., 2006, ch 8). Benchmarking other business that provide catering services, analyzing trends in the food market, and determine the market size and opportunities, combined with the surveys KFF has already taken, will give the marketing team a better idea of what particular items to serve, what KFF should expect to charge for these services, how best to promote the new catering service, and how to get those services to the customer...

Both controllable and uncontrollable factors make up the marketing mix. Uncontrollable, or environmental, factors can be placed into five groups: social, economic, technological, competitive, and regulatory (Kerin et al., 2006, ch 1). For KFF, these factors may include other specialty food catering services in the area, economic stresses in the area reducing the desire for catering services, and regulations for food handling...

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7P's of Service Marketing As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept. CNN - Service Marketing Catering Service at Kudler Fine Foods Kudler Catering & Marketing Kudler Fine Foods adding on a catering service Marketing Case Studies Marketing Overview Marketing Plan For Benefit To Increase Market Share In Its Existing Market Segment Marketing issues:Green Marketing and Market Entry Overview Of Marketing Service Marketing Encounters service marketing gap analysis The difficulties of Service Marketing Service Marketing

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