Buy custom Outline The Main Benefits And Costs To Society From Advertising. Does Advertising Necessarily Lead To A Higher Price For The Product?
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1499 |
Essay's paper body
Provides reassurance: advertising adds value to good and services by giving them a brand personality; it provides consumers with confidence - people prefer branded goods to own-label products. .(Yeshin, 1993)
3. Stimulates competition to produce new products and improve old ones. As part of market economy, it helps to ensure choice for customers...
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As part of market economy, it helps to ensure choice for customers.
4. Expends media choice: money made from advertising funds a diverse and independent media (TV, press, radio and posters). Conversely, countries with little or no advertising environment have highly restricted and controlled media choice...
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