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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1294 |
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Ash Grove Materials needed to make a choice, give in to pressure and abide by the wishes of its parent company or reject those wishes and provide a quality product to its customers even though it would be at a significantly higher cost. At the time the ethical choice was not all that clear and a careful analysis of the stakeholders was needed to help provide clarity (Weiss, 2006)...
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One was Ash Grove Materials, whose reputation and business model were at stake. The second primary stakeholder was the customers who had a desire for quality performance from the concrete they received. The third primary stakeholder, Ash Grove Cement, had a vested interest in the material in question...
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