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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1163 |
Essay's paper body
Also, her power base is weak since Ogilvy main assets are volatile. Creative talents may walk away and so may the 50 non-majority-owned offices.
She therefore engages in a deliberate effort at persuading, negotiating and networking with her entire organization.
Charlotte Beers' persuasion scorecard
establish credibility:uNot a given (as an outsider from a smaller agency)uBorrowed from stakeholders (customers, vision group, WCS)...
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Also, her power base is weak since Ogilvy main assets are volatile. Creative talents may walk away and so may the 50 non-majority-owned offices.
She therefore engages in a deliberate effort at persuading, negotiating and networking with her entire organization.
Charlotte Beers' persuasion scorecard
establish credibility:uNot a given (as an outsider from a smaller agency)uBorrowed from stakeholders (customers, vision group, WCS)...
Essay fragment
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