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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1539 |
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The guidance is timely since Day's research indicates that a growing number of companies are either in the process of, or soon will be, attempting customer-focused reorganizations.
Motorola, for example, decided in late 2004 that it would scrap an existing bureaucracy based on distinct product lines so that the company could instead be organized around customer markets such as the digital home, Day says...
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The hope is that the new Motorola will be better able to sell products that let consumers transport digital information from the house to the car to the workplace. In January 2005, Intel announced a similar reorganization. Departing from the old strategy of designing discrete chips and expecting customers to adopt them, Intel decided it would bundle processes, chips and software into platforms tailored to customer segments, such as mobile computing...
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