Buy custom Observation Report: Coffee Shops in the Philippines
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
11 / 2832 |
Essay's paper body
The Brick Road branch is nestled among popular hangouts such as Padi's Point and restaurants like TGIF, Don Henrico's, and Cabalen, while the Megamall branch is located at a much quieter place, at a second floor corner of the mall facing Esprit's boutique. All tables at this branch seats three to four people, save for two corner couch areas that can seat as much as six...
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All tables at this branch seats three to four people, save for two corner couch areas that can seat as much as six.
Methodology
The group used direct and unstructured observation, meaning it observed consumer behavior as it occurred, placing no restriction on what is noted. Observations were spread over two weeks and in ten coffee shops, the details of which follow:
Store Branch Hours of observation Day/Date
Starbucks Katipunan 3 Mon, Thurs, Fri ? July 17, 20, 21, 24, 27
SM North 2 Fri ? July 21
SM Megastrip 2 Tues ? July 25
Eastwood Mall 3 Sat ? July 22
Coffee Bean & Tea Leaf Gateway Cineplex 1 Wed ? July 19
Gateway Ground Flr 1 Tue ? July 18
Eastwood Mall 1 Thurs ? July 20
Seattle's Best Coffee Katipunan 6 Mon, Wed ? July 17, 19
SM Megastrip 1 Wed ? July 26
Figaro Coffee Brick Road, Sta...
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