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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
10 / 2780 |
Essay's paper body
World leading productivity is critical for its future success. Its brand goal is for Nokia to become the brand most loved by its customers.
In line with these priorities, Nokia’s business portfolio strategy focuses on five areas, with each having long-term objectives:
-Create winning devices
-Embrace consumer Internet services
-Deliver enterprise solutions
-Build scale in networks
-Expand professional services
There are three strategic assets that Nokia will invest in and prioritize:
-Brand and design
-Customer engagement and fulfilment
-Technology and architecture
MARKET TRENDS
User experience
Simplicity, rich experience and products consumers can fall in love with...
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Sharing of experiences.
Technologies
Internet convergence and non-cellular wireless.
Business models
Mega- and regional operators consolidating. Fixed-mobile convergence. Internet-based business models.
Geographical and consumer diversity
Geographical differences in consumer behavior and business landscape...
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