Buy custom Nissan Motor Company Ltd: Marketing Plan
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| Topic: |
Business
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| Number of pages / Number of words: |
15 / 3998 |
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The company has a wide geographic base. It has operations in Japan, the US, Canada, Mexico, Australia, New Zealand, South Africa, Middle East and Asia. Nissan is also well-versed in revenue generation from these locations. The wide geographical reach of the company proves to be strong catering to different markets and their emergence...
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The wide geographical reach of the company proves to be strong catering to different markets and their emergence. However, we are threatened by rising raw material prices, which could adversely impact operating margins as the following diagram indicates.
SWOT Analysis OverviewStrengthsStrong brand nameWide geographic basePartnership with RenaultRobust revenue growth WeaknessesDeclining profitability Weak performance in the domestic market
OpportunitiesAcquisition of ATLET Strategic initiatives Increasing demand for hybrid cars Opportunities in India and China ThreatsRising raw material prices ELV directive Tightening emission standards
(Nissan Motor Co...
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