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Business
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| Number of pages / Number of words: |
3 / 640 |
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There are also global marketing events that can be utilised to support the brand such as the World Cup (soccer) and The Olympics.
Threats.
? Nike is exposed to the international nature of trade. It buys and sells in different currencies and so costs and margins are not stable over long periods of time...
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Such an exposure could mean that Nike may be manufacturing and/or selling at a loss. This is an issue that faces all global brands.
? The market for sports shoes and garments is very competitive. The model developed by Phil Knight in his Stamford Business School days (high value branded product manufactured at a low cost) is now commonly used and to an extent is no longer a basis for sustainable competitive advantage...
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