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| Topic: |
Business
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| Number of pages / Number of words: |
27 / 7454 |
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From these rather inauspicious beginnings, Knight's brainchild grew to become the shoe and athletic company that would come to define many aspects of popular culture.
Nike emanated from two sources, the first being Bill Bowerman's quest for lighter, more durable racing shoes for his University of Oregon runners...
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And the second being, Knight's search for a way to make a living without having to give up his love of athletics. Bowerman coached track at the University of Oregon where Phil Knight ran in 1959. Bowerman's desire for better quality running shoes clearly influenced Knight in his search for a marketing strategy...
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