Buy custom Nike+ iPod Sport Kit
Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
11 / 2951 |
Essay's paper body
Firstly, this ground-breaking product will reinforce each company's image as innovative and increase their brand equity. Also, the Sport Kit can invigorates and stimulate sales in the mature market for both companies. (Anonymous, 2006)
This report is to analyze Nike, Inc, whose goal is to increase both market share and sales, in order to maintain the leading position in the industry...
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We will provide recommendations to increase market share through the sales of Sport Kit and Nike+ shoes by the end of 2008.
ISSUES & PROBLEMS
In order to increase market share and sales over the next two years, Nike must solve two of its major issues: narrow target segment and negative impacts of buzz marketing strategy...
Essay fragment
General points of the essay
Is a company able to increase brand equity for a product that is in the maturity phase of the PLC?
Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon
Nike+ iPod Sport Kit
Nike brand image
When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand
The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention
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5 innovative product and their marketability
Brand Equity
creating brand equity
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excessive sales promotion and brand equity
Corporate brand equity derives from overall impression by all stakeholders
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