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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1597 |
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Whether or not this factor is directly related to Nike’s experienced decline in revenues, it has definitely hurt the company image, and may possibly affect the loyalty of future generations.
Company Analysis
As a company, Nike has been the dominant presence in the athletic apparel industry globally...
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Although they were not the only company known to practice unethical manufacturing processes, they were the major target of criticism because of their leadership role. To fight back against the negative publicity, Nike changed many working conditions and practices, arranged for independent audits by very reputable individuals in the industry to rate these improvements and grade the working conditions, they created a corporate responsibility division within their company, and they even implemented an open door policy for activist groups to see firsthand of their commitments to improve the quality of the work environments in these factories...
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