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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 628 |
Essay's paper body
This negative press severly damaged their reputation and changed the entire perception of their target demographics.
Opportunities
Nike has an excellent opportuity to use the Sweatshop Movement to their advantage. Nike can brand "No Sweat" athletic footwear and appareal to take advantage of a new market segment...
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Consumers that previoulsy boycotted Nike products because they were manufactured under sweatshop conditions,can be turned it customers. Thus increasing the overall profitability and revenue of the corporation.
Threats
The enviorment of the apparel and footwear industry appear to be changing rapidly, because customers are demanding "no sweat" products...
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