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| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2426 |
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One of the first individuals to endorse a Nike product was a man who exemplified their style and way of conducting business, Steve Prefontaine. Prefontaine was a household name in the late seventies and has gone down in history as one of the best American track and field athletes ever. Prefontaine was a friend of Knight and had been coached by Bowerman at the University of Oregon...
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Prefontaine was a friend of Knight and had been coached by Bowerman at the University of Oregon. Prefontaine embodied what Nike wanted as its differential advantage of other companies due to his brash attitude, high talent level, and cavalier mentality. Nike marketed itself as a new and innovative shoe company that constantly had the athlete's performance in mind unlike existing companies who focused on their products appearance and durability...
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