Buy custom Nike - Business Plan
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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1715 |
Essay's paper body
[Steven Van Dusen, Nike vs. the Competition, web-link] With the merger of Reebok and Adidas, Nike is likely to confront a tough future.
SWOT ANALYSIS
Nike's SWOT analysis in brief is as following. [SWOT, marketingteacher.com]
1) Nike derives its strength from its strong research and development capability...
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It is constantly evolving innovative products of high quality with comparatively low price.
2) Nike's major weakness lies in her heavily reliance on footwear. This makes her exposed considerably to market fluctuations. More-so, Nike has very little share of retailing its own products hence the low price pressure is often passed on to the company by the retailers who refuse to lower their own profit margins...
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