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            | Topic: | Business | 
        
            | Number of pages / Number of words: | 5 / 1174 | 
                
    
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Many of Nike's customers are young women. In fact, they have so many women customers that they, wisely, came out with a Nike Women line a few years back, in order to target those consumers more appropriately. I fit into their target market because I am a young, active, adult female, interested in health and fitness...
        
        
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Also, growing up in the time that I did Nike's mission statement of inspiration and innovation could not be more appropriate. As I and others in my age group have matured we have watched technology mature as well. Computers went from black and green screens to become the world's information super highway, video games went from Atari to Sony Play station II---the innovative, technological advances go on and on...
        
        
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            General points of the essay
            
                                    Brands Are Continually Changing, But In Certain Cases They Need To Shift Radically To Gain Back Their Customers
                                    Ernst and Young Case - Retaining Women in the workplace
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                                    Women in Classical Athens vs. Women in America
                                    Explain How Technological Advances Have Helped Organisations Create Products/Services Best Suited To Customers Needs And How They Were Able To Communicate Effectively With Their Target Audience.
                            
                    
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