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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1312 |
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The threat of substitutes came from existing competitors such as Addidas, Converse, Puma and Keds. New entrants into the shoe market such as New Balance were unable to alter their market share during the period that this article referenced. Nike also strengthened their market share by the loyalty of their Far East suppliers...
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Nike also strengthened their market share by the loyalty of their Far East suppliers. Their competitors manufactured their products in the US. Nike cultivated strong relationships with manufacturers in countries such as Japan, South Korea and Taiwan. This allowed Nike to develop a high quality, highly differentiated product with low unit costs...
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