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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
8 / 1998 |
Essay's paper body
Since its inception in the early 1970s, teenagers have seen the brand’s “swoosh†as a mark of cool. With their celebrity endorsements with people like Tiger Woods, kids have wanted the shoes so that they could be like their sports star. Nike was headed to the top rung of the athletic shoe industry until it hit trouble in the 1990s with news leaking out about labor violations in its factories overseas
Nike’s company strategy is a clever one...
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Nike was headed to the top rung of the athletic shoe industry until it hit trouble in the 1990s with news leaking out about labor violations in its factories overseas
Nike’s company strategy is a clever one. One that founder Phil Knight thought of while still in school at Stanford. Instead of paying Americans to put together Nike’s shoes, Knight thought that it would be a better idea to take manufacturing plants overseas to places where labor is much cheaper than in the U...
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