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Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
4 / 996 |
Essay's paper body
Out in front, trendsetters- at the leading edge of the trend, have the best understanding of the problems faced, and expect to gain significantly from solutions to those problems. They are especially helpful in giving new product ideas.
Chapter 5
Non users are rarely in the product analysis phase- False
Focus groups is popular quantitative research techniques ? False
Wild cards are low probability, high impact events- True
Most productive method of gathering a list of consumer problems- talk to consumer
Creativity stimulating techniques are all of above
1) Discuss advantages and disadvantages of focus groups?
a...
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? good for finding problems and the focus group works well by stimulating people to speak out about things they are reluctant on when in one-on-one interviews- Costs can be deceptive (1800 an hour per person) so the info better be good. Outcome is not always successful- provides in depth discussions rather than the power of numbers- qualitative research
Chapter 6
Product attributes include features, functions and benefits- True
Cluster analysis can used to group respondents together- True
Unfilled gap has been discovered assures the product will be successful- False
Dimensionally analysis focuses on features
Chapter 7
Conjoint analysis is most valuable to new world products- False
Concept generating methods requires response of force things together to generate ideas is relationships analysis
Chapter 8
First evaluation occurs when a product opportunity is identified- True
Concept evaluation in discarding a winner is greater than keeping loser- True
Atar model is an anacranym ? True
Concept generation stage the goal is to ?eliminate the big sure losers
Chapter 9
Concept testing when done properly is equally effective for all types of products- False
The brand closest the consumer's real brand is most likely to be bought- True
1) Why is benefit segmentation arguable the most logical method of developing and marketing new products?
a...
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