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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1029 |
Essay's paper body
Among our other strengths, we believe our niche marketing effort and knowledge of our customers' needs give us a competitive advantage. In terms of weaknesses, we are dependent on a foreign supplier who may one day become our competitor in this market, and our costs may fluctuate as exchange rates between Japanese and US currencies move...
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Furthermore, there may be adoption issues within our prospective customer base, since bidets are not traditionally viewed as relevant for medical and/or therapeutic purposes. Finally, our product may be heavily dependent on word-of-mouth promotion, and therefore, not likely to benefit from traditional advertising alone...
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