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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 817 |
Essay's paper body
Furthermore, the contractual relationship between Bright Horizons and its customers created a barrier to entry that protected it from new market entrants.
Bright Horizon's had also established a position in the market that was unique amongst its competitors. Because of its exclusivity within the corporate compound, Bright Horizons had relative strength with regard to the bargaining power of its parent-customers, whose alternatives (substitutes) were lower quality and less convenience...
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Furthermore, since Bright Horizons did not have the facility overhead of their competitors, it was able to channel the savings towards higher qualified teachers. This enabled Bright Horizons to offer higher quality at a competitive price. The resultant relationship with parents, in turn, gave Bright Horizons a strong platform in negotiations with the corporate client, which occupied the dual role of being a supplier as well as a customer...
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