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| Topic: |
Business
|
| Number of pages / Number of words: |
2 / 376 |
Essay's paper body
Selain itu, untuk menerapkan strategi positioning ini membutuhkan budget advertising yang tidak murah. Hal lain yang merupakan kelemahan dari strategi positioning ini adalah tidak cukup tersedianya sumber daya yang dimiliki oleh agen advertising untuk meraih konsumen di luar negeri.
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Secara umum perusahaan harus menghindari empat kesalahan utama dalam penetapan posisi:
? Underpositioning
Beberapa perusahaan menyadari bahwa pembeli hanya memiliki gagasan yang samar tentang merek terntu
? Overpositioning
Pembeli mungkin memiliki citra yang terlalu sempit terhadap merek tertentu
? Confused positioning
Pembeli mungkin memiliki citra yang membingungkan tentang merek tertentu karena perusahaan terlalu banyak membuat pengakuan atau terlalu sering mengubah posisi merek tersebut
? Doubful positioning
Pembeli mungkin sukar mempercayai pengakuan dari merek tertentu berkenaan dengan harga, fitur, atau perusahaan pembuat produk tersebut...
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