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Business
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1 / 250 |
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2) The New Beetle target market should be young people (18-34), who are single or married without children, affluent and having different/unique lifestyles. Although the New Beetle attracts the Baby Boomers as it is the heritage of the Type 1 Beetle and they have emotional connection to the car, these types of people do not mostly prefer New Beetle because of their changing preferences to larger cars such as sedans, SUVs and pick-ups...
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2) The New Beetle target market should be young people (18-34), who are single or married without children, affluent and having different/unique lifestyles. Although the New Beetle attracts the Baby Boomers as it is the heritage of the Type 1 Beetle and they have emotional connection to the car, these types of people do not mostly prefer New Beetle because of their changing preferences to larger cars such as sedans, SUVs and pick-ups...
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