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Essay's paper info
Topic: |
Business
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Number of pages / Number of words: |
4 / 1093 |
Essay's paper body
Expansion stage â The business cycle for the Internet market was on the upside as the market was growing very fast. This formed the basis for potential growth for Netscape.
5. Thought of application â As mentioned above, the idea of sharing information was gaining momentum and the products of Netscape supported that which enabled corporations/people to publish and access the information in a more convenient and free way...
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The Netscape management used the "give away today and make money tomorrow" strategy. They first created a customer base by allowing customers to experience the product free of charge and then build the market based on that platform.
2. After having paid a one-time fee to Spyglass for the original code, Netscape created a brand new identity for itself in the market...
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