Buy custom Nestle Refrigerated Foods: Contadina Pasta & Pizza
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
2 / 343 |
Essay's paper body
- Unproven concept – crust packaged together with separate packets of cheese and sauce ready for home use was a new concept.
- Product positioning—the Pizza Kit must be positioned to attract most of its customers from the takeout/delivered (75% of total market) segment.
- Brand awareness & extension—the product is in the same ethnic food group as its pasta & sauce product, and could damage this product if it is a bad product...
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- Unproven concept – crust packaged together with separate packets of cheese and sauce ready for home use was a new concept.
- Product positioning—the Pizza Kit must be positioned to attract most of its customers from the takeout/delivered (75% of total market) segment.
- Brand awareness & extension—the product is in the same ethnic food group as its pasta & sauce product, and could damage this product if it is a bad product...
Essay fragment
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